Zazzle had recently encouraged designers to get rid of product designs that haven't seen much activity over a certain period. They will show all that info to the designer and "hide" the pictures.
It will look like so:
The red circle with a diagonal line means the product is "hidden" from the public eye. The date when last viewed, and times viewed are given.
It can be helpful to indicate when a design is subpar, or if it needs more work.
If the products seem to be well done, then better promotion may be the course of action to take. As designers, we can also opt to hide the products ourselves until improvements are made.
When deciding what course of action to take (some think that deleting such products from a store raises "zrank").
From their official blog two years ago,
It will look like so:
The red circle with a diagonal line means the product is "hidden" from the public eye. The date when last viewed, and times viewed are given.
It can be helpful to indicate when a design is subpar, or if it needs more work.
If the products seem to be well done, then better promotion may be the course of action to take. As designers, we can also opt to hide the products ourselves until improvements are made.
When deciding what course of action to take (some think that deleting such products from a store raises "zrank").
Zrank
This is the internal rank that Zazzle gives a designers store. The official definition is:
zRank allows you to see at a glance how well your store and its products are optimized for the Zazzle platform. Your zRank is a number between 1 and 10- ~from their Help Center article
From their official blog two years ago,
"If a few products here and there have never been viewed or sold, then it’s okay to delete them or set them to hidden or direct-only. You can choose whichever option you prefer, but deleting products is better overall. Cleaning out these types of products is sure to help your zRank." - Zazzle BlogYou may have been familiar with all the information thus far, but I wanted to make sure that this background information all made sense to the reader before delving into the meat of the question, "Should I delete my old designs or not?"
Old Designs That Resurrect
In recent months I have had orders for products and designs that had been buried in time without any activity. Then all of a sudden, an order! It has made me wonder whether deleting or even hiding products on the basis of age and activity is a wise policy for a store designer.
Reading in Zazzle forums, I find that my experience of selling very old designs (that seemed to not see the light of day) is not unusual.
And yesterday, a product I created on 7/8/2013 saw a large sale. In fact, many of my recent sales over that past few months were from this type of situation.
Of course, there could be reasons for this activity that is outside of my understanding. In the case of this one product, it was a "3rd Party" sale, which means it appeared on a site elsewhere.
The Short Answer
Given the information from my Royalty History, the short answer is to be slow to delete.
- It makes sense to look at a product and design on the basis of its own quality rather than numbers of views or lack of sales.
- Rework designs that have problems and delete those that may have been made with the "quick create" option and made no sense for the products on they were applied.
Future Success
Zazzle has made rapid changes to its site, but the social media rules of SEO, promotion and self-marketing, and quality content apply no matter what changes have been made so far.
Visiting the forums, paying attention to official announcements, videos, and blogposts keeps a store keeper abreast of the latest methods and policies.
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